Personal, Valuable, Contextual, Authentic
No other channel can touch direct to mobile – it’s instant, it can carry your brand messaging directly into the hand of your clients in a way that no other platform has done before.
Read More
It takes 8 seconds
8 seconds is the length of time a bull rider is required to stay on the bull to warrant a score. 8 seconds is also the amount of time Microsoft Canada says we have to capture and retain a person's attention.
Read More
The Mobile Mind Shift
If 20 years ago, or even 30 years ago you had asked a group of consumers how they would prefer businesses to contact them, the overwhelming response would have been, by email!
Read More
Gartner, and The Usual Suspects
Gartner publishes a number of analyst reports each year, they are detailed and breakdown the key areas of business in the IT space - they are highly regarded and usually the same players figure heavily.
Read More
Tech in Government Conference: the Rise of Mobile
When Apple launched the iPhone 6 in September 2014 it had 625 times the number of transistors installed in a 1995 Pentium PC. That first launch weekend Apple sold more transistors than had existed in every PC on earth in 1995.
Read More
Seeing is Remembering: The Pictorial Superiority Effect
Studies into the Pictorial Superiority Effect have found that when it comes to our memory, vision trumps all other senses:
Read More
Australian Conservatives use Sniper
Cory Bernardi and the Australian Conservatives have found a way around the current advertising blackout—visual messaging. By using SNIPER, Bernardi and his team have effectively delivered
Read More
Messaging Terminology for Humankind
The digital space is constantly evolving and new technical terms are being used daily. Not sure if you’re quite up to speed with the latest messaging jargon? Take a look
Read More
The Mythical 10x Marketeer
This is a copy of a LinkedIn post from 2016 and talks to the major change I experienced as I became more involved in my wife’s business. Having always considered
Read More
Embrace Empathy or lose customers
By Oisin Lunny, chief evangelist, OpenMarket There’s a lot of buzz about empathy when it comes to customer experience, primarily what it means, and why it’s important. But, what is
Read More
Empathy and Consumer Touch Points
There is a lot of work being done in the UK on the customer experience and the value of empathy in the context of a customer relationship, and each interaction.
Read More
We prefer Messaging above everything else!
The Data is in, and it is irrefutable. Consumers prefer to deal with organisations via text messaging than a phone call. They prefer text above email and snail mail. Strangely, and
Read More
A2P Messaging is the future in CX
A2P Messaging is the future in CX. A2P messaging can improve CX while costing you less. These are excerpts from a full article published by Open Market – JAN 2018: A
Read More
In 2017 36% of companies were interested in visual messaging
This is a bit cheeky, but we have copied the summary from Ovums 2017 Future of Messaging Report, commissioned by CLX and Symsoft and marked up a few interesting sections.
Read More
RAPIDLY CHANGING CX EXPECTATIONS
Email and SMS have been the primary B2C communications platforms since the mid-’80s. Apple’s smartphone was released in June 2007 with Android following a year later. Since then, no organisation
Read More
The dog ate your email.
Have we reached the stage that ” I didn’t get your email” is now a legitimate excuse? It appears so. I was with a marketer yesterday, and I asked him
Read More
The Value of Mobile Numbers
After having researched this topic for a whole wet rainy day, the best data I could find was in a Whirlpool Forum – where over 80 respondents replied to the
Read More
GLOBAL CODE OF PRACTICE
Credit where credit is due, this is an excellent initiative by MEF, and much better than their failed attempts to breathe life into RCS. If they persist with this
Read More
ADMA Guidelines and Code of Practice
MobileDigital has been a member of ADMA since 2016. The ADMA Guidelines and Code of Practice binds all ADMA members and compliance with its principles is a mandatory condition of
Read More
KEEPING LESS OF A WEATHER EYE ON RCS
In late November 2018, in London, the SMS messaging Industry got together for the 2018 SMS and Messaging Conference. We attended this conference in 2016, and to my disappointment at
Read More
FLUFFY vs ROI The CMO and CTO Challenge
Finding the right balance between measurable and fluffy is the tough task for today’s CTO and CMO. To say the CMO doesn’t carry a sales target would involve time travel
Read More
The BEST ADVICE EVER – for Marketers and Stakeholders
This slide set is penned by Doug Kessler, Creative Director at Velocity Partners in the UK. It is worth following the link and look at these slides that capture the
Read More
GDPR The EU’s New Data Protection Regulation
MEF is a global body involved heavily in the dissemination of information in regard to messaging services. Whilst they may have swallowed too much RCS Koolaid and their opinions
Read More
Do your communications methods match your customers expectations?
Our Managing Director, John, gave a 10-minute presentation at iMedia on the Gold Coast on 1st May 2018. He talked about the clear gap between what customers want and what communications
Read More
Design Guidelines and More Tips
Designing your personalised MMS – Engage your customer using our design guidelines and tips on Personalisation, Contextual communication, and Animation.
Read More
Your Best Opportunity For Growing Business: The Customer Experience
We are in the CX Age – where user/consumers/clients have an expectation set that most marketers are not prepared to fight for. It is going to be a fight because
Read More
CPaaS
Based in the cloud, CPaaS (Communications Platform as a Service) allows developers to add communications capabilities to existing applications and enterprise systems without needing to build either the network infrastructure
Read More
Your Brand in their Hand
Your Brand in their Hand – The case for Mathematics in Marketing. Since MobileDigital first started sending personalised visual incentive-based promotions in 2015, we have been collecting data on the
Read More
Emarsys Enhance Integration
MobileDigital enhance integration, in response to a request from a number our clients using Emarsys. Our founders tacked a visit to the Emarsys Head Office in Vienna onto a UK
Read More
Send trusted brand images, animations and video direct to mobile
Multi-Media Messaging (MMS) delivered directly to a mobile users text inbox gives marketers the opportunity to ensure their messages are delivered and seen. No links are required to be clicked
