mobile-mind-shift

The Mobile Mind Shift

If 20 years ago, or even 30 years ago you had asked a group of consumers how they would prefer businesses to contact them, the overwhelming response would have been, by email!

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the-usual-suspects

Gartner, and The Usual Suspects

Gartner publishes a number of analyst reports each year, they are detailed and breakdown the key areas of business in the IT space - they are highly regarded and usually the same players figure heavily.

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Tech in Government Conference: the Rise of Mobile

Tech in Government Conference: the Rise of Mobile

When Apple launched the iPhone 6 in September 2014 it had 625 times the number of transistors installed in a 1995 Pentium PC. That first launch weekend Apple sold more transistors than had existed in every PC on earth in 1995.

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June Double Standards Offer

June Double Standards Offer

One of our clients recently made the decision to trial using a double SMS (306 characters) instead of the standard notification type 160-character SMS. Their results using double SMS messages were well beyond what they expected...

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Seeing is Remembering: The Pictorial Superiority Effect

Seeing is Remembering: The Pictorial Superiority Effect

Studies into the Pictorial Superiority Effect have found that when it comes to our memory, vision trumps all other senses:

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Australian Conservatives use Sniper

Australian Conservatives use Sniper

Cory Bernardi and the Australian Conservatives have found a way around the current advertising blackout—visual messaging. By using SNIPER, Bernardi and his team have effectively delivered

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Messaging Terminology for Humankind

Messaging Terminology for Humankind

The digital space is constantly evolving and new technical terms are being used daily. Not sure if you’re quite up to speed with the latest messaging jargon? Take a look

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The Mythical 10x Marketeer

The Mythical 10x Marketeer

This is a copy of a LinkedIn post from 2016 and talks to the major change I experienced as I became more involved in my wife’s business.  Having always considered

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Embrace Empathy or lose customers….

Embrace Empathy or lose customers

By Oisin Lunny, chief evangelist, OpenMarket There’s a lot of buzz about empathy when it comes to customer experience, primarily what it means, and why it’s important. But, what is

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Empathy and Consumer Touch Points

Empathy and Consumer Touch Points

There is a lot of work being done in the UK on the customer experience and the value of empathy in the context of a customer relationship, and each interaction.

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We prefer Messaging above everything else!

We prefer Messaging above everything else!

The Data is in, and it is irrefutable. Consumers prefer to deal with organisations via text messaging than a phone call.  They prefer text above email and snail mail. Strangely, and

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A2P Messaging is the future in CX

A2P Messaging is the future in CX

A2P Messaging is the future in CX. A2P messaging can improve CX while costing you less. These are excerpts from a full article published by Open Market –  JAN 2018: A

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In 2017 36% of companies were interested in visual messaging

In 2017 36% of companies were interested in visual messaging

This is a bit cheeky, but we have copied the summary from Ovums 2017 Future of Messaging Report, commissioned by CLX and Symsoft and marked up a few interesting sections.

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RAPIDLY CHANGING CX EXPECTATIONS

RAPIDLY CHANGING CX EXPECTATIONS

Email and SMS have been the primary B2C communications platforms since the mid-’80s. Apple’s smartphone was released in June 2007 with Android following a year later. Since then, no organisation

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The dog ate your email.

The dog ate your email.

Have we reached the stage that ” I didn’t get your email” is now a legitimate excuse? It appears so. I was with a marketer yesterday, and I asked him

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The Value of Mobile Numbers

The Value of Mobile Numbers

After having researched this topic for a whole wet rainy day, the best data I could find was in a Whirlpool Forum – where over 80 respondents replied to the

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GLOBAL CODE OF PRACTICE

GLOBAL CODE OF PRACTICE

Credit where credit is due, this is an excellent initiative by MEF, and much better than their failed attempts to breathe life into RCS. If they persist with this

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ADMA Guidelines and Code of Practice

ADMA Guidelines and Code of Practice

MobileDigital has been a member of ADMA since 2016. The ADMA Guidelines and Code of Practice binds all ADMA members and compliance with its principles is a mandatory condition of

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KEEPING LESS OF A WEATHER EYE ON RCS

KEEPING LESS OF A WEATHER EYE ON RCS

In late November 2018, in London, the SMS messaging Industry got together for the 2018 SMS and Messaging Conference. We attended this conference in 2016, and to my disappointment at

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FLUFFY vs ROI The CMO and CTO Challenge

FLUFFY vs ROI The CMO and CTO Challenge

Finding the right balance between measurable and fluffy is the tough task for today’s CTO and CMO. To say the CMO doesn’t carry a sales target would involve time travel

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The BEST ADVICE EVER – for Marketers and Stakeholders

The BEST ADVICE EVER – for Marketers and Stakeholders

This slide set is penned by Doug Kessler, Creative Director at Velocity Partners in the UK. It is worth following the link and look at these slides that capture the

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GDPR The EU’s New Data Protection Regulation

GDPR The EU’s New Data Protection Regulation

MEF is a global body involved heavily in the dissemination of information in regard to messaging services. Whilst they may have swallowed too much RCS Koolaid and their opinions

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Do your communications methods match your customers expectations?

Do your communications methods match your customers expectations?

Our Managing Director, John, gave a 10-minute presentation at iMedia on the Gold Coast on 1st May 2018. He talked about the clear gap between what customers want and what communications

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Design Guidelines and More Tips

Design Guidelines and More Tips

Designing your personalised MMS – Engage your customer using our design guidelines and tips on Personalisation, Contextual communication, and Animation.  

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Your Best Opportunity For Growing Business: The Customer Experience

Your Best Opportunity For Growing Business: The Customer Experience

We are in the CX Age – where user/consumers/clients have an expectation set that most marketers are not prepared to fight for.  It is going to be a fight because

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CPaaS

CPaaS

Based in the cloud, CPaaS (Communications Platform as a Service) allows developers to add communications capabilities to existing applications and enterprise systems without needing to build either the network infrastructure

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Your Brand in their Hand

Your Brand in their Hand

Your Brand in their Hand – The case for Mathematics in Marketing. Since MobileDigital first started sending personalised visual incentive-based promotions in 2015, we have been collecting data on the

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Emarsys Enhance Integration

Emarsys Enhance Integration

MobileDigital enhance integration, in response to a request from a number our clients using Emarsys. Our founders tacked a visit to the Emarsys Head Office in Vienna onto a UK

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Send trusted brand images, animations and video direct to mobile

Send trusted brand images, animations and video direct to mobile

Multi-Media Messaging (MMS) delivered directly to a mobile users text inbox gives marketers the opportunity to ensure their messages are delivered and seen.  No links are required to be clicked

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