Hello Fresh was founded in Germany in 2011. The company develops cooking recipes and assembles suitable foodstuffs with recipes. Consumers can order the cooking box by subscription and receive the current delivery once a week. Hello Fresh employes over 2,000 people and provides services in USA, United Kingdom, Netherlands, Belgium, Austria, Australia and Switzerland.
In Australia, Hello Fresh uses MobileDigital’s SNIPER Dashboard to deliver a combination of MMS and SMS promotional offers to achieve a high cut through to a group of clients who had not renewed their subscription.
The MMS campaign with Mobile Digital worked really well for us and Mobile Digital supported us along the way whenever needed. Now we have access to the Sniper tool which is very intuitive to use and we can’t wait to explore this new channel further”
– Elena, Head of CRM. Hello Fresh Website